Terms of Service

GDPR Notice

At Lulu Lab, we’re committed to information security, privacy, and transparency. As such, we’ve published a detailed GDPR FAQ, which outlines the measures we’ve put in place to ensure compliance.


1. Acceptance of terms

1.1 Lulu Lab, TItangade 11, 2200 København, Denmark (“Lulu Lab”) welcomes you. Lulu Lab provides its service to you (either an individual or a legal entity that you represent as an authorized employee or agent) (“You” and the phrase “Your” shall be construed accordingly) subject to the following Terms of Service and our Privacy Policy, which may be found at https://www.lululab.org/privacy.html and which is incorporated herein by reference into these Terms of Service.


1.2 You can review the most current version of the Terms of Service and Privacy Policy at any time at http://www.lululab.org/terms.html and http://www.lululab.org/privacy.html.


1.3 By using any products or services from Lulu Lab you agree to be bound by these terms and conditions and Privacy Policy (the “Agreement”).


2. Amendment

2.1 Lulu Lab reserves the right to change or modify any of the terms and conditions contained in this Agreement at any time, in its sole discretion, by posting changes at http://www.lululab.org or such other URL that Lulu Lab may provide from time to time). Your continued use of any part of the Services (as defined below) following the posting of such changes or modifications will constitute your acceptance of such changes or modifications.


3. Certain definitions

3.1 In this Agreement, the following words have the meanings set out below:


“Customer Data” means the information data concerning the characteristics and activities of Players that is collected and then forwarded to the Servers and analyzed by Lulu Lab;


“Documentation” means any accompanying proprietary documentation made available to You by Lulu Lab for use with the Service, including any documentation available online or otherwise;


“Game” means a games developed by Lulu Lab;


“Party” means a party to this Agreement and shall be a reference to You or Lulu Lab, as the context requires and “Parties” shall mean both Lulu Lab and You collectively;


“Player” means the who is playing the game;


“Servers” means the servers controlled by Lulu Lab (or its wholly owned subsidiaries) or a third party appointed by Lulu Lab upon which Customer Data are stored;


“Service” shall have the meaning described in section 4.1 below;


"Reports" all the data analysis using the Customer Data and Game.


4. Description of service

4.1 Lulu Lab provides Players with gameplay experiences. (the “Service”).


4.2 You understand and agree that the Service is provided “AS-IS” and that Lulu Lab assumes no responsibility for the timeliness, deletion, mis-delivery or failure to store any user communications or personalization settings, game or any other type of data. You are responsible for obtaining access to the Service.


5. Fees and services

5.1 The Service is free of charge for the players and the data analysis is paid by You in according with the agreement describing it.


5.2 Lulu Lab may at its sole discretion change its fees and payment policies for the Service from time to time and Lulu Lab shall provide You notice of the changes to the fees or payment policies at https://www.lululab.org (or such other URL as Lulu Lab may nominate for this use from time to time) and your continued use of the Service following such notification shall be deemed to be acceptance of such change.


5.3 Without limiting the generality of the foregoing, if an Account is inactive for ninety (90) days, then Lulu Lab may delete any or all of Your Accounts and the Customer Data contained therein without further notice.


6. Non exclusive license

6.1 Lulu Lab hereby grants You a limited, revocable, non-exclusive, non-transferable licence (without the right to sub-licence) to install, copy and use the Game. Lulu Lab also grants you the right to remotely access, view and download the reports relating to Reports. Your licence of the Game and your use of and access to the Service (which includes, without limitation, the Software, Documentation and the Reports) is conditional upon Your compliance with the terms and conditions of the Agreement.


6.2 You will not nor will You allow any third party to


a) copy, modify, adapt, translate or otherwise create derivative works of the Software or the Documentation or the Reports;

b) reverse engineer, de-compile, disassemble or otherwise attempt to discover the source code of the Software, except to the extent applicable laws specifically prohibit such restriction

c) rent, sublicense, lease, sell, assign or otherwise transfer rights (or purport to do any of the same) in or to the Documentation or the Service or the Reports;

d) remove any proprietary notices or labels on the Software or which are otherwise placed by the Service; or

e) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service or the Software. Subject to Clause 7.3, You will use the Software, Service and reports relating to Games solely for Your own internal use, and will not make the Software or Service available for timesharing, application service provider or service bureau use. You will comply (and shall ensure that any third parties to whom You grant access to the reporting functions of the Software comply) with all applicable laws and regulations relating to the use of and access to the Documentation, Software, Service and reports relating to Games.


6.3 You may not provide access to the Software, Game, and Reports to third parties. However, You may provide access in local and with Your supervision and with a limited time of the Game as a marketing goal.


6.4 The licence granted above and your right of use of the Service will terminate immediately if You fail to comply with the terms of this Agreement and the provisions of Clause 13 will apply.


7. Confidentiality

7.1 For the purposes of this Agreement, “Confidential Information” includes any proprietary data and any other information disclosed by one party to the other in writing and marked “confidential” or disclosed orally and, within five business days, reduced to writing and marked “confidential”. However, Confidential Information will not include any information that is or becomes known to the general public, which is already in the receiving party’s possession prior to disclosure by a party or which is independently developed by the receiving party without the use of Confidential Information or any allowed usage by Lulu Lab of information as described in this Agreement.


7.2 Neither party will use or disclose the other party’s Confidential Information without the other’s prior written consent except for the purpose of performing its obligations under this Agreement or if required by law, regulation or court order; in which case, the party being compelled to disclose Confidential Information will give the other party as much notice as is reasonably practicable prior to disclosing the Confidential Information.


8. Privacy

8.1 You will comply with your obligations relating to Personal Data that apply to you under applicable Data Protection Laws (including applying appropriate technical and organizational security measures to prevent the occurrence of a personal data breach) under or in connection with this Agreement.


8.2 You will ensure that You have provided adequate notices to data subjects (including without limitation all individual Players and other end-users), in each case, to the extent necessary for Lulu Lab to process their Personal Data in connection with this Agreement and as described in the Lulu Lab’ Privacy Policy. Such information can be provided by displaying a prominent link to Lulu Lab’ Privacy Policy.


8.3 You will ensure that You have obtained valid consents from data subjects (including without limitation all individual Players and other end-users), in each case, to the extent necessary for Lulu Lab to process their Personal Data in connection with this Agreement and as described in the Lulu Lab’ Privacy Policy including.


8.4 You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service and You will not by act or omission, cause Lulu Lab to violate any Data Protection Laws, notices provided to, or consents obtained from, data subjects as result of processing Personal Data in connection with the Service and this Agreement.


8.5 We may by use of random sample, check whether You have implemented a privacy policy that meets the requirements mentioned above. Unavailable, insufficient or otherwise non-compliant privacy policy will be regarded as a material breach of the Agreement. Under such circumstances, the Agreement may be terminated by Lulu Lab at any time, however, You will be provided a reasonable notice to remedy the breach. 


8.6 The data collected by Lulu Lab may without limitation be used for the purposes of the game development and for analytical purposes.


9. Indemnification

9.1 You agree to indemnify Lulu Lab and, its agents, affiliates, directors, officers, employees and partners against any loss, liability or cost arising out of


a) Your violations of any applicable laws, rules or regulations in connection with Your use of the Service;

b) any breach of the provisions of this Agreement by any third party to whom You provide access to Your Account or the reporting functions of the Software; and

c) any claim against Lulu Lab made by any such third party in connection with the third party’s access to Your Account or the Service.


10. Use by third parties

10.1 If You provide access to Your Account or any portion thereof to any third party or use the Service to collect information on behalf of any third party, whether or not You are authorized to do so by Lulu Lab or its wholly owned subsidiaries, the terms of this Clause 10 shall apply.


10.2 If You use the Service on behalf of any third party, you hereby represent and warrant to Lulu Lab that


a) You are fully authorized to act on behalf of such third party and to bind such third party to this Agreement; and

b) as between that third party and You, such third party owns all right, title and interest in and to the Customer Data in any relevant Account(s).


10.3 Without prejudice to Clause 10.2, You shall ensure that each such third party complies with the terms of this Agreement as if it were a party hereto in substitution for You. Any information of any such third party that is considered confidential shall be treated as confidential by You and shall not be disclosed to any other third party. Without prejudice to the foregoing, You agree that You shall not disclose any Customer Data belonging to any third party on whose behalf You use the Service without the prior written consent of such third party.


11. Disclaimer of warranties

11.1 Lulu Lab may make improvements and/or changes in the Service, Software, Game or Reports at any time, with or without notice. The Service, the Software and the reports relating to Games are provided “AS IS” and Lulu Lab gives no warranties with respect to any of them. Without limiting the generality of the foregoing, Lulu Lab does not represent or warrant that:


a) the use of the Service or the Software or the Game will meet your requirements or be uninterrupted, secure or error-free;

b) that defects will be corrected;

c) that the Service, the Software, the Game or any other software on the Server are free of viruses or other harmful components;

d) that the use of the Service and any information available through the Service (including the reports relating to Games) will be correct, accurate, timely or otherwise reliable.


12. Limitation of liabilities

12.1 Nothing in this Agreement shall exclude or limit either Party’s liability for:


a) death or personal injury resulting from the negligence of either Party or their servants, agents or employees;

b) fraud or fraudulent misrepresentation;

c) breach of any implied condition as to title or quiet enjoyment or

d) misuse of confidential information.


12.2 Nothing in this Agreement shall exclude or limit either Party’s liability: for breach of Clause 7 (Confidentiality) or for infringement of the other Party’s intellectual property rights.


12.3 Subject to Clauses 12.1 and 12.2, neither Party shall be liable in contract, tort (including, without limitation, negligence) or otherwise arising out of or in connection with this Agreement for:


a) any economic losses (including, without limitation, loss of revenues, profits, contracts, data, business, anticipated savings or cost of substitute services);

b) any loss of goodwill or reputation;

c) any special, indirect or consequential losses; whether or not such losses were within the contemplation of the Parties at the date of this Agreement.


12.4 Subject to Clauses 12.1 and 12.2, You agree that Lulu Lab and its wholly owned subsidiaries shall not be responsible for or have any liability in relation to unauthorized access to or alteration of the Customer Data or data from Your Game.


12.5 Lulu Lab shall have no liability for any error, defect, failure or delay in the Services. Without prejudice to the generality of the foregoing, Lulu Labshall have no liability for any failure or delay in the Services: any special, indirect or consequential losses; whether or not such losses were within the contemplation of the Parties at the date of this Agreement.


a) caused by outages to any public Internet backbones, networks or servers; any special, indirect or consequential losses; whether or not such losses were within the contemplation of the Parties at the date of this Agreement.

b) caused by any failures of Your equipment, systems or local access services or

c) due to previously scheduled maintenance.


12.6 Subject to Clauses 12.1 and 12.2, Lulu Lab’ (and its wholly owned subsidiaries’) total cumulative liability (whether in contract, tort (including negligence) or otherwise) to You under or in connection with this Agreement shall not exceed DKK 1,000.


13. Proprietary rights notice

13.1 Lulu Lab shall own all right, title and interest, including without limitation all intellectual property rights in the Service, (and any derivative works or enhancements thereof) which includes but is not limited to the Software and the Documentation, all rights in and to the Service (including the Software and the Documentation) not expressly granted to You in this Agreement are hereby expressly reserved and retained by Lulu Lab and its licensors.


13.2 Without limiting the generality of the foregoing, You agree not to (and to not allow any third party to)


a) use the trademarks, service marks, trade or business names, logos, domain names, other distinctive brand features or any other copyrighted material or other proprietary rights owned by Lulu Laband which are associated with the Service without the express written consent of Lulu Lab;

b) register, attempt to register or assist any third party to register or attempt to register any trademark, service mark, trade or business name, logo, domain name, other distinctive brand feature or any other copyrighted material or proprietary right associated with the Service or with Lulu Lab, otherwise than in the name of Lulu Laband with Lulu Lab express prior written consent;

c) remove, obscure or alter any notice of copyright, trademark or other proprietary right notice appearing in or on any item included with the Service.


14. Term and termination

14.1 This Agreement shall commence on the date when you accept these terms and conditions as specified above and shall remain in force unless terminated by either Party at any time, for any reason.


14.2 Upon any termination or expiration of this Agreement:


145.2.1 Lulu Lab will cease providing the Service, and Your Service won't be available anymore and any You will delete the game from any devices in Your possession and certify to Lulu Lab within three (3) business days of such termination that you have carried out such deletion.


14.2.2 any


a) outstanding balance for any part of the Service rendered through the date of termination, and


b) other unpaid payment obligations during the remainder of the term of this Agreement will be immediately due and payable in full; and


14.2.3 all of Your data and reports will no longer be available to You unless You and Lulu Lab enter into a written agreement for the exchange and transfer of such information.


15. Miscellaneous; applicable law and venue

15.1 This Agreement will be governed by and construed in accordance with the laws of Denmark, without regard to or application of conflict of laws rules or principles. The United Nations Convention on Contracts for the International Sale of Goods will not apply. Any dispute arising out of or in connection with this Agreement, including any disputes regarding the existence, validity or termination thereof, shall be settled by simplified arbitration arranged by The Danish Institute of Arbitration in accordance with the rules of simplified arbitration procedure adopted by The Danish Institute of Arbitration and in force at the time when such proceedings are commenced.


15.2 Notwithstanding the foregoing, you agree that Lulu Lab shall have the right to seek injunctive remedies (or an equivalent type of urgent legal relief) in any court of competent jurisdiction.